About

b. 1986, HK.

 

Hi there!

I’m a graphic designer & art director with over 12 years of experience. I’m focused on creating visual identities and directing animations.

My design philosophy is rooted in respecting materiality: in carpentry, wood should look like wood; in architecture, concrete should look like concrete; and in graphic design, the visual expression should reflect the values and actions of the brand it represents.

I am interested in distilling the ideas that the company represents into the most simple form of visual language that can be used in multiple media while maintaining its core message.

I have worked with international brands like J.P. Morgan, McKinsey, UBS, The European Space Agency, Google, and Microsoft.

 

Clients