De Beers: Code of Origin
Digital Film
Mandarin version of the film
Role in the project
Art Director
Client
De Beers Diamonds
The solution
For the campaign three videos were created, one in each language of the market.
The objective
De Beers launched their Code of Origin program in Asia and they wanted to make educational campaign for their employees in China, Vietnam and Thailand.
To start the project a mood board and style frames were created. I wanted to find a style that is elegant, friendly, and easy-to-understand and translates easily for an international audience in keeping with the De Beers brand. I mixed existing footage that De Beers had filmed. For some scenes additional stock footage was needed to compliment the story.
For the final videos a mix of different mood boards was used to create a complete story from nature to De Beers’ stores around the world.
Mood Board - Nature/Source
Mood Board - In the Laboratory
The two other edits of the film in Vietnamese and Thai
Vietnamese version of the film
Thai version of the film
Stills from all three films
