Role in the project

Creative Director, Art Director, Designer

Client

Ripjar is a global company of talented technologists, data scientists and analysts designing products that will change the way criminal activities are detected and prevented. Our founders are experienced technologists & leaders from the heart of the UK security and intelligence community all previously working at the British Government Communications Headquarters (GCHQ).

The objective

Promote Ripjar’s new State of Adverse Media Screening guide to new prospects.

The solution

Create a multi-channel campaign consisting of PDF report, social media and e-mail campaign consisting of still and moving image assets.

Moodboard for the whitepaper

Based on the data visualisations a series of short animations were created to promote the whitepaper.

This animation has an 80% watch-through rate on LinkedIn.

Concise messages and visuals increase the watch-through rate and increases ROI.