Ripjar: AI Summaries

Campaign Visual

Client

Founded by former members of the UK’s Government Communications Headquarters (GCHQ), and backed by UK global investment and data science company Winton, Ripjar develops software products that combine automation, artificial intelligence, and data visualisation to enable a new type of augmented analysis that can help tackle complex and new threats to society including money laundering, cybercrime and terrorism.

To start the design process I created a mood board. I wanted the style to be bold and minimalist, just like the AI Summaries solution.

The solution

A series of short animations were created to promote the campaign. Keeping the length of the animations short and the tempo dynamic the campaign achieved 80% completion rate in the animations.